John Garvey

Customer Loyalty Ideas

Customer loyalty programs help to encourage your shoppers to keep up with you. They help your customers to stay informed of promotions, notified of new arrivals, and keep their interest in your boutique. People shop for a wide range of reasons, but bout... Read >

Reward Customer Loyalty

Customer loyalty programs are all the rage. They help businesses to encourage shoppers to choose their store over the competition. They could get business, over and over again, without spending a dime on advertising. Learn how customer rewards programs... Read >

Boutique Management Help

Many boutique owners start out by hiring a management consultant. However, many do not have the money after start-up to even consider it. Sadly, many boutiques fail in the first year, partly because of management mistakes. Most boutique owners are self... Read >

Small Boutique Solutions

Running a small boutique means that you’re probably doing a lot of things on your own. Saving money is usually a high priority for boutique owners. This means that you’ve probably taken on a small space so that you could afford to be in a good location.... Read >

Promotions for Boutiques

Promotions can help you to keep customers interested, informed and coming back again and again. Having regular promotions can be as important as what you carry. Influencing your customers in a positive way is a great way to increase your popularity and ... Read >

What Your Brand Means to You

Your brand is so important to the success of your boutique or retail store. It is what people think of when they think of you. Branding your image is perhaps the most important aspect of a retail business or boutique business plan. Companies that focus... Read >

Boutique Layout Matters Most

The layout in a boutique has a big effect on the customer’s shopping experience. If your garment racks or other retail displays are crowded closely together, it can be a big turn-off. People don’t want to squeeze in back to back with other customers. T... Read >

Retail Design and Boutique Arrangement

The design of your retail store can have a lot of bearing on your sales. Building a loyal customer base is so important in today’s world on cyber shopping and big department stores. Boutiques have a certain charm when they’re designed well and this can ... Read >

Dream Boutique Layout

The displays in your store are an important piece of the retail puzzle. Customers’ opinions are affected by everything that they see. You want to control what the customer thinks as much as possible. Here we will discuss some of the dos and don’ts of r... Read >

Managing Retail Loss

Boutique owners often have a personal vested interest in their store. This can make phrases like “inventory control", “loss prevention", and “theft prevention" that much more important. If someone steals from your boutique, then they are stealing direct... Read >

Autumn Retail Displays

This time of year can be truly beautiful. For a lot of people, autumn is the very best time of year. The summer heat lifts, a cool breeze fills the air, and the trees turn gorgeous shades or red, gold and orange. Autumn fills people’s minds with though... Read >

Inventory Management through the Holidays

Managing your inventory can be a difficult task, especially during the holiday season. People want “instant gratification" when doing their holiday shopping, so it’s important to have all of the merchandise on hand that you will need. People aren’t very... Read >

Boutique POP Displays

Point of purchase displays, or POP displays, are used in retail boutiques to increase awareness of a product and to increase the sale of a certain product. POP displays inform the customer about advantages of a product or point out details about the prod... Read >

Functional Boutique Décor

Boutiques have a certain appeal that attracts customers to them. They emit an ambiance that makes people feel comfortable while they shop. They make people feel like the items they are finding are unique and even exotic. The atmosphere is so important ... Read >

Avoid Slashing Prices this Holiday Season

You may be gearing up for the holiday season and wondering how you can attract more customers than your competition. You don’t necessarily have to slash your prices to get ahead of the game. There are plenty of things that customers are looking for that... Read >